Today, Digicel announced a lifetime partnership with the Olympic legend Usain Bolt while also declaring him their Chief Speed Officer (CSO).
“The unique ‘job for life’ comes in tandem with the agreement of a lifetime partnership between Digicel and Usain Bolt – an honour only a very small number of the absolute greatest athletes in the world have ever achieved – and a first for Digicel,” said the telecommunications company in a release today.
Digicel has explained that as CSO, Bolt will be able to get close and personal with Digicel customers in a variety of ways ranging from commercials to community involvement. He will continue to inspire, motivate and interest customers and fans across the world for many years to come.
Bolt, who has accepted the new role, said: “I’m very humbled. It’s been an amazing journey with Digicel – they have been there for me since I was 17 years old and now we will be together forever. As Digicel CSO, I am opening a new chapter and will be making it my mission to ensure that speed stays at the top of the agenda.”