“It doesn’t work that way. You have to build out the infrastructure which enables the connectivity from one location to another. So I just want to temper the expectations a little bit in terms of an excessive flow of visitors instantly. But it will come,” Bartlett stated Thursday at a press conference held at the Spanish Court Hotel in Kingston to give an update on the highlights of ‘Jamaica House’.

Bartltt (The Spokesman for Tourism) emphasized that the Government intends to maintain the relationships that were built at Rio 2016, noting that discussions were indeed held with tour operators about a “route arrangement” from Peru to Montego Bay.

“We were able to have consultations with a large group of Latin American media partners [and] interviews that will be beamed all over South America and in particular in Brazil. The essence of all of that is to bring together the infrastructure that is required to enable the movement of people from South America into Jamaica,” he said.

Bartlett pointed out that even though Rio cost more that half (US$1.5 million) of what was spent on the London 2012 Olympics; staging the event, the country in fact got more mileage in Rio despite the fact that 15,000 fewer patrons attended.

“London has a huge Jamaican Diaspora, so the value for us was greater in Rio because the vast majority of that 20,000 were Brazilians. We were able to leverage the tremendous impact that Jamaica has in Brazil to the wider marketing arrangements in South America, and globally,” he explained, that the almost two billion “media impressions” that Jamaica House attracted could not be quantified in monetary terms.

The deputy director of tourism for attractions and events, Jason Hall stated that: “Rio was epic both on and off the track. You might say epic became the norm with Bolt delivering so superlatively and the performance of Jamaica House. We were sold out every single night, we didn’t have tickets to give away (or) tickets to sell. It was a tool that we used to effectively sell Jamaica, leveraging the performance of our athletes and the media attention that they attract, showcasing a culture our food and our music – these were delivered in superlative fashion. It was amazing.”

Meanwhile, Bartlett, said with moving forward to Tokyo 2020, the aim is to create more private sector involvement. He further indicated that special plans are being made for the athletes who have represented Jamaica in the Rio de Janeiro Olympics, and that a maintainable product is to be built around triple Olympic gold medallist Usain Bolt in particular: “We can’t say anything at this minute because he is not here yet and we haven’t had the discussion, but we have good ideas that are going to enable a product to emerge that will be lasting, providing jobs for people, as well as satisfaction,” he said.

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| August, 27th, 2016
SupaJamz Radio

Chief editor of Supa Jamz Magazine

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